Capture Sweet vs. Loom
A side-by-side look at what you get. No spin, just features.
| Feature | Capture Sweet | Loom |
|---|---|---|
| Pricing | Per account, $0-99/mo | $24/seat/month |
| Free tier | 30 videos, 10 min each | 25 videos, 5 min each |
| Privacy | You own your data | Atlassian-owned |
| Custom branding | Logo, colors, backgrounds | Logo only (Business+) |
| Video page modules | Stripe, embeds, CTAs, forms | CTA button only |
| URL personalization | Dynamic text via URL params | Not available |
| On-screen annotation | Drawing, arrows, highlights | Drawing only |
| AI transcription | Local & private, all plans | Paid plans only |
| Export formats | MP4, GIF, WebM | MP4 only (paid) |
| Offline recording | Built-in, works anywhere | Not available |
| SDK / API | REST API + webhooks | Limited API |
| Password protection | Basic and above | Business only |
| Comments on video pages | Timestamped | Basic |
| Custom thumbnails | Yes | Business only |
| Recording time limit | Unlimited (paid) | Unlimited (paid) |
| Team workspaces / folders | Yes | Business only |
| Notification alerts | Email + Slack + webhook | Email only |
| Video page modules | 8 types (Stripe, CTA, forms...) | None |
What Loom does well
Loom has excellent mobile apps, a mature desktop app, and deep Atlassian/Jira integration. If your team lives in Jira, Loom's native integration is a real advantage. Capture Sweet focuses on the video page experience — custom branding, programmable modules, and no per-seat pricing.
Switching from Loom?
Install the Chrome extension. Record your next video. That's it. Your Loom videos stay where they are — no migration needed.
Install Free ExtensionReady to try something better? See pricing →